Your company’s brand identity reveals how you desire consumers to perceive it.  Its components are visible elements, such as the company name, the design of its logo, its packaging design, as well as the colors, tagline, and typeface used in its presentation to the marketplace. Developing and using a consistent, recognizable identity is essential if you desire your brand to stick in the minds of your target audience. Your brand identity should always be a reflection of your company’s values.

Brand identity differs from brand image, which is how consumers actually perceive the company. If brand identity and image don’t match, the company is probably out of touch with its marketplace. For example, brands such as Coca Cola and Nike have succeeded in conveying a simple, positive message by ensuring their brand identity elements work cohesively together. Consumers might think “refreshing” when they hear Coca-Cola, or “fit” for Nike. When this kind of brand association prevail, their products are top of mind.

If the brand identity and image don’t match, the company is probably out of touch with its marketplace. Share on X

Building a strong and consistent brand identity requires a company to know their audience and itself. It must determine the key goals and identify its customers before choosing the personality and message it wants to communicate.  Brand Experts is your team to develop a powerful and memorable brand. Connect with us today at info.brandexperts@gmail.com to design or refresh your brand identity!