Branding Modern Fathers

Branding Modern Fathers

In today’s ever-changing society more fathers are breaking the traditional gender roles by staying at home with their children while mothers take on the task of heading to work daily. With Father’s Day approaching, now is the time to think about branding the “Modern...
A  Zoom Lens on Leadership

A Zoom Lens on Leadership

Building a brand is best achieved by developing a reputation in the community for having expert knowledge within your industry niche.  Here are three engaging strategies to use when building your brand’s image as an industry leader: Communicate Your Availability:Get...
The Power of Thank You

The Power of Thank You

How to Show Gratitude to Your Clients We’ve talked about branding yourself and your brand identity to build your credibility, but another way to build a relationship with clients and partners is by giving THANKS!  In November, people are very focused on giving thanks...
Brand Identity 101

Brand Identity 101

Your company’s brand identity reveals how you desire consumers to perceive it.  Its components are visible elements, such as the company name, the design of its logo, its packaging design, as well as the colors, tagline, and typeface used in its...