by Holly Richardson | Jun 11, 2019 | Branding, Small Business |
Your company’s brand identity reveals how you desire consumers to perceive it. Its components are visible elements, such as the company name, the design of its logo, its packaging design, as well as the colors, tagline, and typeface used in its...
by Holly Richardson | Jun 11, 2019 | Branding, Small Business |
What you present to the public is a huge chunk of your business. Your brand’s words and images are powerful beyond measure. It’s important when coupling these artistic elements not to create any level of confusion in the thought pattern of the consumer. If...
by Holly Richardson | May 15, 2019 | Branding, Small Business |
Building brands is a great portion of what we do. Your brand is your company’s face to the world. It is the company’s name, how that name is visually expressed through a logo, and how that name and logo reverberate the hearts and minds of each person who...
by Holly Richardson | Apr 8, 2019 | Branding |
A logo is to an organization or business as your face is to you. It is how you are recognized. It has the muscle, in the creativity of its design, to reflect your personality, principles and what you value. A logo has the ability to solidify consumer...
by Holly Richardson | Apr 1, 2019 | Branding, Small Business |
We established that choices are everywhere. This month we will continue to challenge you in the area of decision-making and share the remaining four of the nine traits that make your brand totally irresistible to the unconscious minds of people who interact with you....
by Holly Richardson | Mar 20, 2019 | Branding, Small Business |
As a woman-owned business, there’s nothing that inspires us more than seeing other women take up excelling in business and life, despite our differences. Thankfully, the focus of Women’s History Month this year did that and more. Here are a few of our favorite ads and...
