What you present to the public is a huge chunk of your business. Your brand’s words and images are powerful beyond measure.  It’s important when coupling these artistic elements not to create any level of confusion in the thought pattern of the consumer. If Shakespeare was developing your website today, he probably would leave out the content below:

“What’s in a name? That which we call a rose /
By any other name would smell as sweet.”Why?

Because studies have shown that, in all probability, sticking that rose in a Nike sneaker or a Wendy’s hamburger wrapper would really make people perceive it as smelling that much sweeter. A brand is more than a name. It is the sum total of a consumer’s experiences with a recognizable product – and it is powerful.

Stay loyal to your brand: content, imagery, and color palette. Click To Tweet

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.

Stay loyal to your brand identity: content, imagery, and color palette. People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services.

If you need assistance with your brand, from creating your initial brand strategy to the brand identity elements, connect with Brand Experts at info.brandexperts@gmail.com – We’re waiting to help you!

Small Business Tips: The Power of Branding