Brand Identity 101

Brand Identity 101

Your company’s brand identity reveals how you desire consumers to perceive it.  Its components are visible elements, such as the company name, the design of its logo, its packaging design, as well as the colors, tagline, and typeface used in its...
Why Color is Critical for Branding

Why Color is Critical for Branding

Color has a psychological impact on your clients and plays a crucial role in their purchasing or participation decisions.  We are not buying into the antiquated emotional color theories. We believe the colors you select have a much larger impact. We hold to the...