We established that choices are everywhere. This month we will continue to challenge you in the area of decision-making and share the remaining four of the nine traits that make your brand totally irresistible to the unconscious minds of people who interact with you. They are:
- Social Proof – The endorsement of a product by others like us or persons we respect. Unbiased reviews, testimonials or influencer outreach are effective.
- Scarcity – A trigger that plays into our fears of missing out or not having something our peers have. Limited quantity is a powerful marketing brand tactic.
- Anticipation – Creating an experience that the target audience can look forward to. It elicits action as well as sets the stage for building brand loyalty.
- Events and Ritual – Create recurring moments that connect with the emotions of your target audience. Use teasers and seasonal opportunities to facilitate a brand event or activity on which people can depend.
Brand Experts want to help you make the necessary decisions that trigger your target group to choose your company or organization. We want to be the team you choose to start or refresh your brand incorporating these cutting edge strategies. Contact us at firstname.lastname@example.org before you launch your next product or campaign. Let us know which of these brand prompts you’ve employed successfully in your business or organization. Looking forward to hearing from you!