by Holly Richardson | Feb 15, 2019 | Branding |
Color has a psychological impact on your clients and plays a crucial role in their purchasing or participation decisions. We are not buying into the antiquated emotional color theories. We believe the colors you select have a much larger impact. We hold to the...
by Holly Richardson | Dec 29, 2018 | Branding |
Words and images are powerful beyond measure. It’s important when coupling these artistic elements not to create any level of confusion in the thought pattern of the consumer. If Shakespeare was developing your website today, he probably would leave out the content...
by Holly Richardson | Dec 29, 2018 | Branding |
Building a brand is best achieved by developing a reputation in the community for having expert knowledge within your industry niche. Here are three engaging strategies to use when building your brand’s image as an industry leader: Communicate Your...
by Holly Richardson | Dec 29, 2018 | Branding |
We know that creating a brand can be a very detailed process. In many cases, creating your brand’s logo might be one of the key first steps in successful “visual brand” development. The “visual brand” is the combination of visual elements that coexist,...